I’m Nick, an award-winning creative director and strategist making work with real business impact where culture, brands and customers meet.
Projects
Floating Gaardens | Hoegaarden
Experiential, social, earned media
Fit Finder | Levi’s
Content, ecommerce, service design
Office of the Future | HP
Brand. content, editorial
Safari Mixer | Google
Generative tech, voice, animation
Amazon Appliances | Amazon
AI, TVC, service design
Skills
Leadership
I’ve worked with C-Suite and business owners to implement organisational changes, commercial strategies and culture shifts that mean creativity delivers measurable results and revenue.
Creative
I’m a highly experienced, award-winning creative director, specialising in integrated campaigns, digital activations, social and earned media, and content-to-commerce content integrations.
Strategy
From brand architecture and creative strategy to service design and business planning, I’ve helped global brands connect with audiences in ways that make a difference to metrics that matter.
Tech & UX
New technology and user experiences play a huge part in my work - I’ve helped teams identify and solve customer problems using AI, generative content engines, voice and IX design.
Copywriting
Writing’s where it all started for me, and I’ve never lost my love of a great headline. I’ve crafted copy and developed style guides for clients including Nike, Google, Sky and more.
