Safari Mixer

Client Google
Agency Rehab
Role Creative Director

The brief

Create an innovative Google Experiment that pushed the technical capabilities of Google's Assistant technology.

We developed Safari Mixer, a fun experience that let you merge animals to discover whole new species. Underneath the playful tone and art direction, the tech used natural language recognition, sound blending, on-the-fly animation creation, switching between voice and screen to showcase the power of Google Assistant in an unexpected way

The response

My role

Creative direction of experience and conversational architecture.

Coordinating with Google Conversational Design technical teams.

Overseeing delivery of all promotional assets.

Developing supporting PR campaign.

The results

Safari Mixer was chosen as one of three experiences to be part of Google's Assistant showcase at Cannes and SXSW.

24,000 unique animals created so far, including one by Matthew McConaughey.

Our open-source code has been adopted and used by developers globally.

Awards

Finalist
The Webby Awards