Pixel 9 Pro launch
Client Google | Agency Amazon Brand Innovation Lab
Role Creative Director
The brief
For Google’s latest portfolio launch, the BIL team faced the challenge of presenting a complex launch offer, which included a trade-in program that needed to be clearly explained to customers.
To communicate the new trade-in program, we created an interactive calculator that allowed customers to determine the expected value of their old phones.
After the promotion period, the trade-in calculator needed to be removed from the site. To facilitate this, the team updated the site by incorporating several animated brand store components, ensuring a seamless flow throughout the page. The entire page was designed using assets provided by the advertiser, maintaining alignment with the creative strategy of the product launch.
Following the successful launch, the client expressed their appreciation for both the excellent results and the smooth collaboration, describing the campaign as the result of an “incredibly smooth and fruitful collaboration.”
The response
My role
Concepting and pitching the trade-in program approach.
Developing the UX flow and UI design of the experience and the trade-in calculator.
Leading the creative team of motion designers, art directors and art workers to create the page on Amazon brand stores, making best use of the client assets.
Results
Above-average dwell time and engagement compared to standard Amazon.com brand stores.
Increased volume of trade-in offer redemptions vs previous campaigns.
Improved sales volumes compared to previous Pixel launches.
