Lucozade relaunch
Client Lucozade
Agency SapientNitro
Role Senior Creative Copywriter
The brief
Create a digital and social ecosystem that communicated Lucozade's shift away from sports science to a lifestyle territory.
We defined a cross-channel TOV for Lucozade, reworked the brand's .com and social presence and developed campaigns that raised the brand's profile with culturally savvy millennials
The response
My role
Developing Lucozade's TOV and brand manifesto
Concepting digital campaigns that leveraged influencer content and brand partnerships.
Developing social strategies covering Facebook games, content, competitions and sponsored posts.
Writing content across the digital ecosystem.
Growing the account from purely digital into experiential via festival partnerships.
Creating launch campaigns for new product lines.
Working with CDs and design leads to oversee content production.
The results
2.5m film views in just two months.
Top sponsored YouTube channel in the UK.
Turned ad soundtrack into the most pre-ordered iTunes track ever, and with over 1.2m YouTube views.
Awards
Winner, Best FMCG Brand
Marketing Week Engage Awards
Winner, Consumer Products Campaign
DADI Awards
Winner, Festival Communications
ICVA Awards
Commendation, Social Media Marketing
Lovie Awards
Finalist, Community Awards
BIMAs
Finalist, Multi-Platform Award commended
BIMAs